Boots is recoupling with ITV2’s Love Island as the official Beauty Partner for the third series in a row.

The latest series of Love Island is set to return to screens on the 16^th January and will see Boots stocking the Love Island villa with beauty must-haves. This will include products from 13 different categories including make-up, fragrance and the leading sun care protection brand, Soltan.

The exclusive beauty partnership will be supported by Boots’ ‘Find the Ones’ campaign, which will help viewers discover products seen on the show. This campaign proved to be very successful for the Beauty giant during the previous series- two-thirds of the campaign audience took action after viewing the campaign, achieving 20 million impressions across all channels. 

During the latest Summer series, Boots enjoyed an average of 227 weekly product placement moments, with Boots reporting an increase in sales over 50% on average. This lucrative marketing campaign highlights the ‘Love Island effect’ that Boots will want to recreate during the latest series.

Boots will also be providing Love Island fans with easy ways to shop products used in the villa on social media, using their hashtag #FindTheOnes plus more exclusive content.